Quantcast
Connect with us

McDonald’s, CBS, Mazda, Microsoft sued for ‘sniffing’ web users’ histories

Published

on

A resident of New York has sued McDonald’s, CBS, Mazda and Microsoft for acting in concert with the advertising agency Interclick to collect data from Internet users’ web surfing history.

The complaint was filed Tuesday with the US District Court for the Southern District of New York by Sonal Bose, who sued Interclick in early December of 2010, according to MediaPost Publications.

ADVERTISEMENT

Her lawsuit claims that the four companies violated the federal computer fraud law, wiretap law and other statutes by using “history sniffing” technologies in their advertising campaigns.

Interclick tracks Internet users to collection information about their web browsing history, which the company uses to determine which advertisements to display to the user, according to the lawsuit.

Internet marketers use a small data file known as a cookie to track the web history of Internet users and deliver relevant advertisements. The use of cookies to collect this type of data has become ubiquitous on the web, but the files are almost always downloaded without the users’ knowledge or consent.

“Interclick engages in browser history sniffing on behalf of Defendants, to obtain information about entities with whom consumers have communicated and with whom Interclick and defendants have no affiliation,” the lawsuit alleged.

“All the consumer information Interclick acquired while executing an ad campaign for any one defendant was merged into Interclick’s consumer profile database and subsequently used for behavioral targeting on behalf of all defendants.”

ADVERTISEMENT

“Interclick’s profiles are stored and analyzed in a data warehouse designed to allow Interclick to mine and correlate the large volumes of highly granular consumers data it acquires,” the lawsuit added.

In response to the lawsuit, the advertising company said it “continually endeavors to be sensitive to the privacy concerns of our customers and the general public.”

“The allegations in the lawsuit are factually inaccurate and do not accurately reflect Interclick’s technologies and privacy practices,” a spokesperson told Kashmir Hill of Forbes. “We will vigorously defend ourselves against this unfounded lawsuit.”

ADVERTISEMENT

The Federal Trade Commission (FTC) proposed the creation of a “Do Not Track” registry for Internet users in early December, modeled on its highly effective National Do Not Call Registry.

Jon Leibowitz, the FTC chairman, said the proposed “Do Not Track” registry would be a “universally easy-to-use mechanism for consumers that would run through the FTC or could be run through some sort of private entity.”

ADVERTISEMENT

“It’s a really promising idea that would empower consumers to choose their own level of privacy protections,” he added.


Report typos and corrections to: [email protected].
READ COMMENTS - JOIN THE DISCUSSION
Continue Reading

2020 Election

Arizona Republican likens Trump’s loss to Japan getting nuked while losing WW II — but as a good thing

Published

on

President Donald Trump on Monday allowed President-elect Joe Biden's transition to proceed -- while vowing he would never concede.

Despite Trump losing the election, some Trump supporters are refusing to accept the outcome.

One Arizona Republican in Congress, Paul Gosar, drew upon the historical knowledge him learned on his way to becoming a dentist in a bizarre analogy he posted on Twitter.

Gosar suggested the Trump movement would be like an Imperial Japanese soldier in World War II who refused to surrender until 1974.

Continue Reading

2020 Election

Neal Katyal predicts law schools will teach a ‘Worst Mistakes in Court’ class on Trump’s ‘pathetic’ 20-day fiasco

Published

on

Prominent lawyer Neal Katyal is best known for having tried over 40 cases before the United States Supreme Court and serving as acting Solicitor General during the Obama administration.

But he also has spent more than two decades as a law professor at Georgetown.

He drew upon all of that experience for a Monday evening appearance on MSNBC's "The Last Word" with Lawrence O'Donnell.

"Someday a law school class is going to be called 'The Worst Mistakes in Court' -- and it will be just about these 20 days," Katyal predicted. "Because this legal strategy is so pathetic it makes Trump's coronavirus strategy look competent by contrast."

Continue Reading
 

2020 Election

Trump vows he ‘will never concede’ — in 11 pm conspiracy-filled rant

Published

on

Donald Trump lost the 2020 presidential to President-elect Joe Biden, but is still refusing to concede.

White House aides reportedly convinced him to allow Biden to begin his transition by telling him he did not need to use the word "concede."

But that word appeared to be on his mind late Monday night.

"What does GSA being allowed to preliminarily work with the Dems have to do with continuing to pursue our various cases on what will go down as the most corrupt election in American political history?" Trump asked while continuing to lie about the election being corrupt.

Continue Reading