During her appearance on NBC's Today Show Tuesday, MSNBC's Rachel Maddow explained the political strategy being used by Republican New Jersey Governor Chris Christie.

"I think Chris Christie is really good at polishing his own brand," Maddow told host Ann Curry. "And his brand at this point is 'I'm the guy who's really good at screaming at my own constituents.'"

"Chris Christie is auditioning for vice president. Chris Christie would like to be taken seriously on the national stage. That's why he's embarrassing himself in his own state... He is auditioning and his brand is 'I will be rude' and rudeness is actually what he's trying to sell as a form of political authenticity," she added.

Watch this video from MSNBC's Today Show, broadcast June 29, 2011.

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[H/T: Mediaite]