Philip Morris, the world’s largest tobacco company, is threatening to sue the federal government of Australia over new cigarette packaging laws.

The laws would force tobacco companies to sell their products in plain, brand-less packaging. Philip Morris said that the removal of its logo would devalue its intellectual property, breaching a trade agreement between Australia and Hong Kong.

Similarly, the U.S. has unveiled plans to create graphic warning labels that take up top half of the front and rear panels of cigarette packs.

Watch video, courtesy of CNN, below: