And to make up for the lack of food blogging, I humbly submit this story from the NY Times:
“Just brown the meat, stir in the noodles, seasoning, then smite them, smite them with the liquid gold until there can be no more smiting,” says the blacksmith, played by David S. Lee with the precise diction and syntax of a Shakespearean actor, as he ladles the Velveeta cheese sauce included with the product into the pan……# p #2_9 # ad skipped = true #
In another spot, expected to first broadcast in mid-September but already uploaded to YouTube, a woman is pressing buttons on her microwave when the blacksmith grabs her wrist.# p #3_9 # ad skipped = true #
“Reject these cold technological contraptions,” he says. “Would you want the shoes of your horse forged in a microwave? Your stove: Use it!”# p #4_9 # ad skipped = true #
Adam Grablick, the brand manager for the Velveeta convenient meals division, said the new ads, and the Cheesy Skillets line itself, would resonate with consumers who wanted simplicity but had misgivings about meals that were too simple.# p #5_9 # ad skipped = true #
“Our consumer doesn’t want to be slaving away in the kitchen, but she may not feel great about just pulling something out of the freezer and putting it in the microwave,” Mr. Grablick said. “She wants the meal to be hands-on, and for the meal to come from her hands and her heart.”# p #6_9 # ad skipped = true #
It's fascinating that Velveeta has turned the growing concerns about junk food, fast food, and instant food and has decided that the reason the public is concerned about these things is because we're concerned that women aren't spending enough time in the kitchen. Yes, Velveeta! The nation as a whole is disturbed that a woman takes 10 minutes to produceartery-clogging crap, when she could have spent at least 30, perhaps even 45 minutes to make the same thing. The entire national concern about food is really just a disguised desire to make women work harder for no reason whatsoever.
I personally thought the turn towards more home cooking had more to do with Americans concerns about exploding heart disease and diabetes rates, myself.
But what do I know? It probably is just an irrational desire to make women work harder for no other reason than they're stupid bitches who need to show more effort around here. Perhaps we can see more commercials promoting doing twice as much work for exactly the same results. Maybe there will be a new trend towards women throwing out curling irons and getting back in to pin curls, or women being guilted out of mops and expected to scrub the floors on their hands and knees.