Swedish cheap-and-chic fashion giant H&M on Thursday apologised over a swimwear campaign featuring a deeply tanned model that sparked outrage among cancer groups.
“We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but was instead to show off our latest summer collection,” the company said in an email sent to AFP.
“We have taken note of the views and will continue to discuss this internally ahead of future campaigns,” it added.
H&M’s apology came after the Swedish Cancer Society and other critics blasted advertisements featuring Brazilian model Isabeli Fontana wearing brightly-coloured swimwear accentuated by a dark-brown tan.
“The clothing giant is creating, not least among young people, a beauty ideal that is deadly,” the cancer society wrote in an opinion piece in Sweden’s paper of reference Dagens Nyheter Thursday.
“Every year, more people die in Sweden of (skin cancer) than in traffic accidents, and the main cause is too much sunning,” the group said.
“Regardless of how the H&M model got her tan, through sunning or a computer programme, the effect is the same: H&M tells us we should be very tan on the beach,” it said.
“It is sad to write this, but H&M will through its latest advertising campaign not only sell more bathing suits but also contribute to more people dying from skin cancer.”
H&M has previously come under fire for using very thin models in its advertising campaigns.
[Brazilian model Isabeli Fontana in New York in 2011. AFP Photo/Mike Coppola]
Climate change not on agenda for next G7 summit: Trump White House
Climate change will not be on the agenda of next year's G7 summit, to be held at US President Donald Trump's Florida golf club, the White House said on Thursday.
The announcement marks the latest development in Trump's running battle against nearly all forms of environmental regulation that has seen his administration pull out of the Paris climate accord, axe rules limiting leaks of the greenhouse gas methane and weaken key wildlife protections.
"Climate change will not be on the agenda," acting White House chief of staff Mick Mulvaney told reporters.
The United States and China account for nearly half the planet's carbon emissions, making them the key countries needed to get behind urgent efforts to battle climate change.
George Conway declares Trump is now ‘the one with tire treads on his face’ — and posts this hilarious video
Conservative attorney George Conway, spouse to Senior Counselor to the President Kellyanne Conway, took a few moments Thursday morning to once again mock President Donald Trump, and with good reason. The President’s Ambassador to the EU, Gordon Sondland, and his Energy Secretary, Rick Perry, as many are saying, are throwing Trump under the bus. Sondland’s opening remarks alone are devastating to Trump.
EU and Britain just struck a Brexit deal — here’s what’s in it
"Fair and reasonable." That's how both Britain's Boris Johnson and the EU describe the new draft Brexit deal reached Thursday after days of intense haggling.
Here's what's in the accord -- and what each side gave up to get there.
- Northern Ireland -
Arrangements for the UK province of Northern Ireland were the trickiest part of the new deal, and the core of what has changed since last year's withdrawal agreement, which was rejected by British MPs.
The new protocol stipulates that Northern Ireland remains in Britain's customs territory, but in practice there would be a sort of customs border between the province and the mainland.