Some pet-owning web users reacted with shock this week to a Swedish insurance company's new advertisement featuring cats skydiving, set to the soothing sounds of artist R. Kelly. The uproar was actually enough to get CNN's attention.
Reached by reporters, the insurance company Folksam assured the network that the cats didn't really go skydiving.
The company claimed ad was created for a customer named Eve, who insures her cat through Folksam, using green screen technology to digitally place the cats into a video of people doing the real skydiving.
Still, it is pretty cute.
This video is from CNN, aired November 15, 2012.