A San Diego millionaire's public attempt to find "a Latina girlfriend" ran into a snag Friday, when the billboard he put up in a predominantly-Latino neighborhood was ripped up, KNSD-TV reported.

Real estate developer Marc Paskin paid for the billboard, which has his picture and the message, "All I Want for Christmas is a Latina Girlfriend" to be displayed at 28th Street near Interstate 5 in Barrio Logan until the end of the month, a move that brought him attention from multiple media outlets after the picture gained increased visibility online. The billboard originally included an email where prospective dating prospects could contact him, but it was apparently removed sometime in the past 24 hours.

"Looks like someone took matters into their own hands," wrote Brent Beltran, a Barrio Logan resident who posted a picture of the vandalized billboard on Twitter. "Don't mess with #Latinas in #BarrioLogan."

Beltran also spoke up against Paskin's intentions, tweeting, "This millionaire needs to go troll for women in another neighborhood #BarrioLogan doesn't want him."

However, Paskin told U-T San Diego he was sincere.

"I think that they're beautiful," Paskin said of Latinas. "They're kind people. They're very family-oriented. I like the fact that the family is very important with Mexicans and Latinas. I like their culture."

Paskin said his last relationship, which lasted five years with a Mexican woman, ended this year. He also put up a billboard seeking a girlfriend in 2003 following the death of his wife of 28 years. He said he hopes the billboard attracts a Latina between 40 and 50 years of age without children.

"I think I'm going to meet somebody," he said. "That's my goal: to start the new year with somebody to share my life with. That's what I'd like to find."

Paskin has also received attention for multiple charitable acts in recent years, including paying a bereaved woman's rent for a year following the murder of her daughter and mother by her ex-husband; and donating $150,000 to some families in Detroit following an appearance on the reality show, "Secret Millionaire."

[Image via @DesdeLaLogan on Twitter]