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Jeb Bush going ‘full Ginsburg’ to promote immigration policy on Sunday talk shows

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Named for the Lewinsky lawyer who first pulled off the feat, former governor to appear on all five major Sunday talk shows

In insider Washington slang it is a publicity coup that has been dubbed the “full Ginsburg” – when a single interviewee snags a slot on all five of American television’s major Sunday morning talk shows on the same day.

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It was named after Monica Lewinsky lawyer William Ginsburg – who was the first to pull it off in 1998 – but now former Florida governor Jeb Bush will on Sunday repeat the rare PR feat.

The move is certain to stoke up a frenzy of fresh speculation about Bush’s future political plans and whether he intends to run for the White House in 2016 and perhaps restore a Bush dynasty that has already seen one of his brothers and his father occupy the Oval Office.

Bush, who is hugely popular with conservatives but whose political ambitions have previously been hampered by the legacy of George W Bush’s two terms as president, will appear on Sunday morning new shows on NBC, ABC, CBS, CNN and Fox News.

Previous achievers of the Full Ginsburg include Tea Party favourite and former presidential hopeful congresswoman Michele Bachmann, former President Bill Clinton and treasury secretary Bill Geithner, among a handful of others. Geithner was the last person to pull it off, as he discussed the so-called fiscal cliff in December 2012.

Bush is promoting his book on immigration policy called Immigration Wars that he has co-written with conservative activist lawyer Clint Bolick. The tome comes at a time when President Barack Obama has committed to reforming America’s immigration system and providing some sort of path to citizenship for millions of undocumented immigrants already in the country.

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Bush, who is married to a Latina and is fluent in Spanish, is seen as a great hope for Republicans keen to extend their party’s support among the fast-growing voting bloc and mindful of the key role Latino voters played in Obama’s 2012 election win.

But Bush’s book has created a stir in many circles by reversing his long-standing commitment to a path to citizenship for immigrants who entered the country illegally. “It’s a curious time for Bush to harden his position on immigration by opposing a path to citizenship, considering the fact that Republicans are desperate to woo Hispanics,” wrote Washington Post reviewer Manuel Roig-Franzia.

But the spat is perhaps emblematic of the struggles that the Republican party is having as it seeks to broaden its appeal but also maintain its core support of more elderly, white Americans – who tend to be the most concerned about immigration issues.

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Even leading Hispanic politicians in the Republican party appear to be having trouble winning Hispanic support away from the Democratic party. A poll last week showed that Florida Republican senator Marco Rubio – perhaps the leading Hispanic in the party – lost the Hispanic vote in a 2016 match-up with former secretary of state Hillary Clinton. In the Quinnipiac study Clinton beat Rubio among Hispanic voters by a whopping 60% to 24%.

© Guardian News and Media 2013

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