Uh oh, SpaghettiOs, indeed.
Campbell Soup Company apologized Saturday evening for an absurd Twitter post made Friday night tying its brand to the Pearl Harbor attacks of Dec. 7, 1941.
We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend.
— SpaghettiOs (@SpaghettiOs) December 7, 2013
The image of the SpaghettiOs smiling mascot holding a flag, asking people to “Take a moment to remember #PearlHarbor with us” drew immediate criticism. The Associated Press reports that Campbell manages its Twitter account internally and does not use an PR firm for the task.
The Tweet went viral quickly and remained live for at least 12 hours, drawing attention from parodists and comedians.
And good night. Thank you, @SpaghettiOs. Thank you, photoshoppers. And God bless tone-deaf, Tweeting corporate interns everywhere.
— Patton Oswalt (@pattonoswalt) December 7, 2013