Using the tagline, “If they find it, they’ll play with it. So always lock up your guns,” advocacy group Evolve has released an ad, intended to go viral, featuring young boys playing with dildos.
In the ad, a young mother is picking up her son from a play-date as the two boys race around the house. As the mothers chat, the two boys burst through the front door and into the front yard, engaging in a sword fight with the discovered sex toys in front of their startled and embarrassed mothers.
The ad comes from gun safety advocacy group Evolve, founded in the wake of the 2012 Sandy Hook shootings that left 28 dead, including shooter Adam Lanza.
According to their website, Evolve does not take a position on the legislative side of the gun debate, instead seeking to reduce gun violence by encouraging gun owners to use common sense when owning weapons.
Claiming to represent both gun owners and non-gun owners, Evolve is attempting to build a public campaign round gun safety removed from the acrimony between the NRA and so-called ‘gun-grabbers.’
According to Evolve co-founder Rebecca Bond’s Linkedin page, “Evolve is a group of gun owners and non-gun owners who are only interested in one thing: firearms safety and reduction of violence through personal behaviors and education. ”
Evolve’s guiding ‘Code,’ states –among other things– “I believe that gun ownership is not just a right. It’s a responsibility,” “I believe that while anyone can own a gun, real gun owners use their heads,” and “I will be answerable for every gun I own.”
Watch the ad below: