On Tuesday night’s episode of The Daily Show, Jon Stewart discussed the growing divide between militant Islamist groups in the Middle East.
After a series of clips from CNN and Fox News in which the Islamic State in Iraq and Syria (ISIS) was praised for the production values and social media presence of its videos, Stewart impersonated a Valley Girl, saying, “Al Qaeda is, like, so over, so done. They’re like, so, whatever, I don’t even care! It’s like, Justin Bieber and al Qaeda, I don’t care, whatever! It’s like, al Qaeda, I used to have those pictures of them, but now I think they’re just stupid, so whatever!”
Then, in his own voice, Stewart continued, asking, “Where do you think the ambitious terror-talent’s going to go? You’ve got to stay relevant in today’s fear market. ISIS is cutting a vast swath through the Middle East, setting up a new fundamentalist brutal Caliphate, and your response is ‘Hey everyone! Guess who has two thumbs and just leased some space in Bangalore?'”
“What we’ve got here,” he said, “is a classic Coke vs. Pepsi situation. Two globally recognized brands competing for the same key demographic: ‘Men 18-24… who don’t particularly care for making it to that next demographic.'”
“So what can al Qaeda do?” Stewart asked. “You’ve still got huge brand recognition — you’ve just got to get your name out there in a different context.”
“Yeah,” he concluded, “I’m not sure you want your name to be associated with something as disreputable as professional football right now.”
Watch the entire September 9, 2014 episode of The Daily Show with Jon Stewart below via Hulu.