Comedy Central ordered up a very specific promotional ad for the network’s South Park show, mocking the Washington Redskins nickname controversy, and then running the ad only in the DC market for the hometown fans to see.
According to SBNation, the ad ran during the fourth quarter of the ‘Skin’s game against the Philadelphia Eagles.
The one-minute promo shows team owner Daniel Snyder confronting Eric Cartman over using the Redskins name for his new company.
“In the name of decency I am asking that you please stop using the name Washington Redskins to your company, ” Snyder says, adding ” You have no right to get attention.”
Cartman points out that the teams trademark has been pulled, before stating, “I’m totally free to use the name, actually.”
Snyder complains that Cartman’s use of Washington Redskins is “offensive to us,” before adding “It’s derogatory.”
Mirroring Snyder’s own stated rationale for keeping the name in spite of public pressure, Cartman replies, “When I named my company Washington Redskins, it was out of deep appreciation for your team and your people.”
The Redskins lost to the Eagles 37-34, falling to 1-2 on the season.
Watch the promo below from Comedy Central