An Icelandic hotel came under fire for a cocktail named after South Africa's state-sanctioned system of racial segregation, Mashable reports.
Africa is a Country (@AfricasaCountry) called the social media's attention to the drink -- which contains vodka, stout liqueur, cream, and roasted hazelnuts -- in a tweet earlier this morning:
The Apartheid cocktail, on sale at the Marina Hotel, Reykjavik (owner: @Icelandair) http://t.co/IyrQkx60bU— Africa Is a Country (@Africa Is a Country) 1418998195.0
Icelandair, which owns the Hotel Reykjavik Marina, replied to that tweet in a particularly clueless manner:
@AfricasaCountry Simply scrumptious, enjoy! Happy Holidays— Icelandair (@Icelandair) 1419000670.0
As news of the airline's response to the original tweet spread, someone at Icelandair apparently realized what the problem with the drink's name might be:
@AfricasaCountry We apologize. Our Iceland-based team member was unaware of word's meaning. We have contacted the hotel to remove the drink— Icelandair (@Icelandair) 1419005380.0
Africa Is a Country then asked what that "Iceland-based team member" thought the word "apartheid" meant:
@Icelandair Can you find out what your team member thought it meant? It's a very specific term.— Africa Is a Country (@Africa Is a Country) 1419005427.0
And received this response from Icelandair:
@AfricasaCountry She thought the word just meant separation and did not understand the connotation and historical significance.— Icelandair (@Icelandair) 1419005962.0
In an email to Mashable's Brian Ries, Icelandair's vice president of corporate communications, Guðjón Arngrímsson, said the hotel "will make sure such mistakes will not happen again. We are very sorry about the situation and apologize to anyone who was offended."