Controversial low-brow comedy “The Interview” scored more than $15 million in online rentals and purchases, entertainment giant Sony (Swiss: SONC.SW – news) said, following an embarrassing cyberattack and threats that led the company to pull the film from theaters.
The madcap R-rated comedy featuring Seth Rogen and James Franco revolves around the fictional assassination of North Korean leader Kim Jong-Un.
Sony canceled the film’s release after many of the biggest US movie theater chains got cold feet following threats from hackers who also claimed a cyberattack on Sony Studios.
The White House has said the attack was orchestrated by North Korea, but Pyongyang has denied any involvement.
In the end the comedy, which received widespread publicity throughout the episode, played in some 330 independent movie houses that offered to show the film after Sony came under fire for the cancellation.
It was also made available beginning Wednesday across Google Play, YouTube Movies, Microsoft (NasdaqGS: MSFT – news) ‘s Xbox Video and on a dedicated website, seetheinterview.com
Sony Sunday said the comedy was rented or purchased online more than two million times over four days through Saturday, for a total of more than $15 million.
This, it said, made it the studio’s “#1 online film of all time.”
It was available for rent for $5.99 or $14.99 for purchase.
Meanwhile “The Interview” earned an estimated $1.8 million in theaters over the weekend, adding to the $1 million it raked in on its Christmas Day limited release, according to box office tracker Exhibitor Relations.
– Family fun fills cinemas –
While “The Interview” did not land a spot in the North American box office’s weekend top ten for ticket sales, Tolkien’s fantasy epic “The Hobbit” enjoyed a second week at the top.
“The Hobbit: The Battle of the Five Armies,” directed by Oscar-winning heavyweight Peter Jackson, is the last of six films adapted from J.R.R Tolkien’s books and the third and final installment based on the author’s novel “The Hobbit.”
It took in $41.4 million over the weekend, its second week in theaters, for a total of $168.5 million since its release, according to Exhibitor Relations estimates.
In second place was “Unbroken,” directed by Angelina Jolie, which tells the story of US bombardier Louis Zamperini, who was taken captive during World War II.
The film, which was snubbed at this month’s Golden Globe nominations, fetched $31.7 million in its debut weekend.
Following closely behind was Disney’s “Into the Woods,” adapted from a Broadway musical, starring Meryl Streep as a witch who puts a curse on a childless baker and his wife.
The film, a modern twist on several Brothers Grimm fairy tales, raked in $31 million over the weekend.
In the number four spot was “Night at the Museum: Secret of the Tomb,” the third movie in the Ben Stiller family-comedy franchise about a museum security guard trying to keep track of exhibits that come to life.
The flick earned $20.6 million in its second week in theaters.
“Annie,” about the adventures of an orphan girl starring Quvenzhane Wallis in the title role and Jamie Foxx as the tycoon who takes her under his wing, sat in fifth place. In its second week out, the movie brought in $16.6 million.
“Hunger Games: Mockingjay, Part 1” raked in $10 million, slipping into sixth place.
The sequel, one in the hugely popular series starring Jennifer Lawrence, has earned a whopping $306.7 million in its six weeks in theaters.
In seventh was newcomer “The Gambler,” staring Mark Wahlberg, which raked in $9.3 million.
“The Imitation Game,” about a code-cracking mathematician and logician during World War II, was in eighth with $7.9 million.
Rounding out the top 10 were Ridley Scott’s biblical blockbuster “Exodus: Gods and Kings,” in ninth with $6.8 million, and “Wild,” starring Reese Witherspoon, which earned $5.4 million.