Target criticized for using white model as ‘Annie’ in an ad campaign based on the new film
Target is coming under fire for an Annie-based advertising campaign featuring a brown-haired, white-skinned girl in the iconic role.
LaSean Rinique started a Change.org petition after encountering the ads with her biracial daughter, who is a “super-fan” of the newly released Annie film starring Quvenzhané Wallis.
“She saw the ad and said to me, ‘That’s not what Annie looks like. How come the new black Annie isn’t good enough? Does that mean I’m not good enough?” Rinique told Yahoo News.
“I explained to her that the original Annie was white, and that both Annies are beautiful, and that sometimes people make mistakes and have to apologize for them.”
Target, however, is not apologizing for its choice of models in the campaign.
“Girls from a variety of backgrounds were featured within the campaign, reflecting that anyone can embody the spirit and character of Annie,” a representative told FOX411. “As for the involvement of Quvenzhane Wallis, we had conversations with her team about being in the campaign, but ultimately it did not come to fruition.”
Rinique responded to Target’s statement on her Change.org petition page, writing that while she appreciated “the time take to respond,” she wondered why, “if they feel that ‘anyone’ could embody the spirit of Annie,” they chose a white model.
“Where is our face?” she asked. “We figured that Ms. Quvenzhane could not model for the line; however a reasonable facsimile of Ms. Wallis would have been nice!”