Retailer TJ Maxx and beachwear manufacturer Tavik are under fire for selling a T-shirt emblazoned with a noose and the phrase "Hang loose."

According to the Washington Post's Soraya Nadia McDonald, Twitter users and others were offended by the shirt's design, saying that in invokes lynching. They mounted a furious online campaign Monday night to protest the companies' insensitivity to what is considered one of the darkest chapters in U.S. history.

A user named Psycho Girlfriend posted a photo of the shirt at 8:20 p.m. on Monday, kicking off a storm of outrage.

Tavik PR manager Kelly McElroy told the Post in a statement, "We sincerely apologize for any offense caused by this T-shirt. This item was released without going through proper protocols and has zero relation to anything other than surfing. We will be pulling this item from retailers immediately.”