Sources familiar with the Duggar family says that behind the scenes, patriarch Jim Bob Duggar rules the clan with an iron hand and uses a code word to drill the boys in the family in repressing their lust for attractive women.
According to People magazine, multiple people have come forward to say that 50-year-old Jim Bob has been the driving force behind the family's 10 years in the national spotlight. The devout "Quiverfull" Christian father's jovial, good-humored public image is actually at odds with his demeanor when the cameras aren't rolling.
"Jim Bob's favorite word is 'no,'" one source said to People. "He's like a dictator. He once saw a guy kissing a girl before marriage and confronted him about it. And the guy said, 'Jim Bob, show me that verse in the Bible that says we can't kiss. Get out your Bible.' And Jim Bob was like, 'Uhhhh ...' because no one ever confronts Jim Bob. No one."
"Jim Bob calls the shots," said another source. "Always has and always will."
The family reportedly maintains strict control over how much contact the Duggar offspring and their spouses may have with the outside world.
"The scary thing is, I don't know who is talking to Anna, outside of the people in Duggarville," said a source.
According to 2014's Growing Up Duggar -- a companion book to the Duggars' TLC series 19 Kids and Counting -- Jim Bob keeps the boys in the family from ogling attractive women by saying the word "Nike" whenever the clan runs into a woman or girl who might excite their lust. The word is the boys' signal to look down at their shoes.
"That's a signal to the boys, and even to Dad, that they should nonchalantly drop their eyes and look down at their shoes as we walk past her," said the book.
People confirmed with one of its sources that this is true.
"They say it, and all the boys look straight down to the floor every time. It's like an automatic military thing. Things like that blow my mind."
TLC canceled 19 Kids and Counting after it came to light that eldest son Josh Duggar molested five girls -- four of whom were his sisters -- when he was a teenager and that the family took pains to hide that information from the public.
The squeaky-clean Christian brood was further rocked by revelations last week that Josh Duggar maintained two accounts with the cheating website Ashley Madison. Now, adult performer Danica Dillon has confirmed that Josh Duggar paid to have sex with her twice while his wife Anna was pregnant.
“I think that after I come out, there will probably be plenty more girls after me,” Dillon said. “I actually really hope that his wife leaves him and takes his children away from him and leaves him a lonely, bitter man. I don’t think he deserves happiness.”