‘Trump is a ——‘: White House hopeful plays fill-in-the-blanks with voters
Donald Trump speaks volumes in what he doesn’t say.
The Republican presidential hopeful often fails to finish his thoughts during his speeches, abruptly breaking off a sentence or substituting a vague word for a more precise one.
Those half-finished sentences aren’t throwaways. They’re enthymemes, a rhetorical device at the heart of a persuasive speaking style that has helped catapult the billionaire to the top of national polls ahead of the November 2016 election.
To his supporters, Trump is a politician who doesn’t sound like one: He says what he thinks, happily insults rivals and can appear unscripted, particularly when he leaves his thoughts to trail off unfinished or peppers sentences with ambiguities.
Take his comments during a recent Republican debate in which he defended his call for a temporary ban on Muslims entering the United States: “I talked about Muslims,” he said. “We have to have a temporary something, because there’s something going on that’s not good.”
It was left up to the listener to decipher what Trump was saying. What this means in practice is that supporters can tailor his statements to their own beliefs, rhetoric professors said. It also allows Trump, consciously or not, to avoid boxing himself in with quotes that rivals can use against him.
Strictly speaking an enthymeme is a form of argument in which at least one premise remains unstated. The concept isn’t new – it was described by the Greek philosopher Aristotle – and has been used in American politics in the past.
In practice, enthymemes come in various forms, including dramatic pauses, unfinished sentences and the place-filling “somethings” Trump employs, according to the experts, who study U.S. public and political speech. In each case, listeners fill in the blanks.
Trump has used enthymemes when taking on Fox News anchor Megyn Kelly and one-time rival Carly Fiorina; he has used them in describing his opposition to a New York City mosque; he routinely uses them in speeches when talking about subjects ranging from immigration to trade wars.
In the case of Kelly, Trump, recounting a heated exchange between them during a televised debate, said she had “blood coming out of her eyes, blood coming out of her – wherever.”
His statement caused a furor among many who concluded Trump had meant Kelly was menstruating and hormonal and therefore irrational. Trump denied it and supporters came to his defense, pointing out he had never spoken the words.
Trump’s habit of leaving listeners to fill in the blanks isn’t new; it’s apparent in recorded interviews done well before his presidential bid. And it’s not clear whether he does it consciously. His spokeswoman, Hope Hicks, called it a symptom of a racing mind.
“People have said Mr. Trump’s speeches are like a game of chess – an intricate web of great genius,” she said.
WHEN ENTHYMEMES BACKFIRE
Enthymemes can have a potent effect on listeners, said Baylor University rhetoric professor Martin Medhurst. “You have involved them psychologically and helped to persuade them by having them persuade themselves.”
But the rhetorical device carries risks, especially in instances where the unfinished thought is so vague that listeners can complete it with either a positive or a negative statement.
In a Jan. 29 speech, for example, Trump described his views that China is exploiting the United States. “They’ve taken our jobs, they’ve taken our base, they’ve taken our money, and I love China, they get along great with me, I told you I have all these people, I do business with China, they agree with me. They can’t –.”
A clip of the statement was shown by Reuters to a group of students in a public policy class at New York’s Hunter College, who disagreed among themselves about what Trump’s next words would have been.
One student, Alexandre Alvalade Ximenes, a freshman studying political science and philosophy, completed Trump’s unfinished thought this way: “They can’t believe how intellectually inferior we are.”
Another, Matthew Locastro, also a political science major, filled in the blank with, “There’s no way they can disagree with him because of his working relationship with them.”
Trump isn’t alone in using enthymemes to effect.
In an interview last September with Rolling Stone, Trump mocked the looks of Fiorina. “Look at that face. Would anyone vote for that? Can you imagine that, the face of our next president?”
To some listeners, Trump was communicating that he thought Fiorina was ugly. Trump later denied he meant that.
Fiorina responded with her own enthymeme: “I think women all over this country heard very clearly what Mr. Trump said.”
(Reporting By Emily Flitter, editing by Paul Thomasch and Ross Colvin)