Watch this manic PSA that tries to use cats to shame smokers into quitting
Truth Orange has been making anti-smoking PSAs since the 1990s. The campaign is the spawn of the Master Settlement Agreement between Big Tobacco and most American states, by which tobacco companies were required to fund advertisements to discourage smoking, especially among youths. Their latest offering focuses on the Internet’s love of cats, and the untested hypothesis that smokers care more about their feline friends than themselves.
“Cats are twice as likely to get cancer if their owner smokes,” flashes over images of cute-but-distressed cats, along with the words: “Smoking = No Cats, No Cats = No Cat Videos.” The hashtag #CATmageddon is on the loose.