Men sat across from ESPN's Sarah Spain and the Cauldron's Julie DiCaro and read tweets sent to the women. Often they had trouble verbalizing the abusive language, looking deeply uncomfortable and disturbed.
The video starts out with a lighthearted tone but gets increasingly serious as the men read the abusive language to the writers. The caption says while the women have already read the tweets, the men hadn't seen them.
While celebrities reading mean tweets has been a running joke on the Jimmy Kimmel Live show, the PSA was intended to illustrate the disproportionate and bruising language that is reserved for women doing male-dominated jobs.
Watch the video, as posted to YouTube, here: