As has been widely expected, some internal documents from the now-defunct Trump University have been released. And as many people who have examined the practices of Trump U have predicted, they show how the “university’s” sales team was instructed to get prospective students to pay up in whatever way they possibly could.
On one page, flagged by MSNBC’s Katy Tur, salespeople were told that “money is never a reason for not enrolling at Trump University.” In fact, salespeople were encouraged to believe that if students “really believe in you and your product, they will find the money.” Not only that, but they were told that “you are not going any favor by letting someone use lack of money as an excuse.”
And just where would they get this money from? Another page flagged by Twitter user Pat Dennis shows that Trump University salespeople were to ask prospective students about their financial situation to assess just how much money they’re worth. What’s particularly notable here is that the page asks students to reveal how much they have in retirement savings, which suggests the university saw dipping into your retirement money as a good way to “find the money” to pay Trump University:
Trump's scam Trump University trained sales people to figure out how much people had in retirement savings (!) pic.twitter.com/6ls0LmC2V7
— Pat Dennis (@patdennis) May 31, 2016
Remember that these courses were not cheap — earlier today, we learned about a man who told CNN that Trump University scammed him out of $26,000 for five days’ worth of instruction that told him almost no important information. It will be interesting to see whether Trump University successfully convinced people to dip into their retirement to pay for courses and whether those students feel that they got their money’s worth.