‘Honey bunches of a-holes’: Internet eviscerates rightwing boycott of Kellogg's with #BreitbartCereals
#BreitbartCereals (Twitter)

On Wednesday, conservative website Breitbart waged all-out war against Kellogg’s after the brand pulled its advertising from the so-called "alt-right" platform in an effort to “ensure our ads do not appear on sites that aren’t aligned with our values as set forth in our advertising guidelines.”


In response, Breitbart—whose executive chairman Steve Bannon took a leave of absence to become Donald Trump’s campaign manager and future chief White House strategist—demanded readers boycott Kellogg’s, calling the brand’s decision “unAmerican.”

“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” Breitbart said in a statement. “That is as un-American as it gets.”

Referencing these reports, Twitter user @JoyAnnReid asked why Kellogg’s was advertising on Breitbart in the first place.

“They thought they were selling ‘Race Krispies,’” @drskyskull replied.

And thus, #BreitbartCereals was born. Check out some of the best suggestions below: