Following calls to boycott Kellogg’s and Starbucks, white supremacists Thursday attempted to elevate the hashtag #BoycottStarWars over the upcoming movie’s perceived multiculturalist agenda. Unfortunately for the self-proclaimed alt-right, the hashtag didn’t remain a safe space for very long.
Tuesday, RawStory reported on calls by neo-Nazis to boycott the upcoming film "Star Wars: Rogue One," with one voice of the white supremacy movement even claiming the trailer for the newest installment in the beloved series is “a Jew masturbation fantasy of anti-white hatred.” More specifically, these white supremacists are taking issue with the film’s use of a female lead, as well as the casting of a multicultural group of rebel fighters juxtaposed with a predominantly white cast to fill out the evil Empire.
Users on the Reddit subreddit r/altright also complained about a series of tweets posted, then deleted, by two of the movie’s writers pointing out “the Empire is a white supremacist (human organization)” that is "opposed by a multi-cultural group led by brave women.”
This in itself was enough to prompt rage from right wingers, including author Mike Cernovich, who argued his followers should “Stop giving [their] money to people who hate” them.
Cernocivh also retweeted a call by President Barack Obama’s half-brother Malik Obama to snub the flick.
Boycott Star Wars people! #DumpStarWars— Malik Obama (@Malik Obama)1481212422.0
As is commonplace these days, what prompted the onslaught of alt-right boycott calls wasn’t so much the underlining theme of multiculturalism and inclusion that permeate Rogue One (and every other Star Wars movie), but a strange piece of fake news that alleged the writers of the film rewrote the ending to explicitly call out Donald Trump.
Given the general absurdity of the #DumpStarWars hashtag, and the scant evidence that the alt-right even has a reason to be dumping Star Wars in the first place, Twitter users were quick to ridicule the hashtag and users propagating it.
I'm surprised alt-right nazis want to #DumpStarWars, especially since Trump has an important cameo appearance. https://t.co/PUEyNmdCT3— Jamie Ford (@Jamie Ford)1481252258.0
Hillary Clinton's cameo as a hologram will really piss 'em off. #DumpStarWars— Alan Spencer (@Alan Spencer)1481255929.0
White supremacists Trump supporters may #DumpStarWars, but the majority of the country have already shown that we prefer a female lead.— St. Nick Jack Pappas (@St. Nick Jack Pappas)1481247618.0
Trump supporters: Liberals need to stop whining. Also Trump supporters: #DumpStarWars #DumpKelloggs #BoycottHamilton #BoycottStarbucks— kmg (@kmg)1481242067.0
White Supremacists just need their "safe" spaces Away from art, theater, film and cereal #DumpStarWars— Mara McEwin (@Mara McEwin)1481258248.0
News flash for stupid #DumpStarWars Neo-Nazis: We didn't want to be sitting next to you ANYWAY!… https://t.co/sGqyYHXwS2— BrooklynDad_Defiant! (@BrooklynDad_Defiant!)1481254723.0
#DumpStarWars is now a thing, because Star Wars peeps have been calling Trump supporters Nazis? Fine with me. Easier to get movie seats.— Pejman Yousefzadeh: Joe Biden Won 🇺🇸 (@Pejman Yousefzadeh: Joe Biden Won 🇺🇸)1481256939.0
Anyone who wants to #DumpStarWars is a scruffy-looking nerf herder. 😒— Peyton Clark (@Peyton Clark)1481256541.0
#DumpStarWars because the Rebellion is a buncha megacucks who need to face facts that Sheev Palpatine won the election fair and square.— David Willis Total Landscaping (@David Willis Total Landscaping)1481253429.0
Dear #dumpStarWars folks. https://t.co/yXBMc7UPBl— Aaron Nagler (@Aaron Nagler)1481234170.0