Can Trump resist the power of behavioral science's 'dark side'?
Donald Trump on cover of his book 'Crippled America' (Screenshot)

Can Trump resist the power of behavioral science's dark side?

By Jon M Jachimowicz, PhD Student in Management, Columbia University. In the wrong hands, 'nudges' can be used in nefarious ways. Marionette strings via www.shutterstock.com More than two dozen governments, including the U.S., now have a team of behavioral scientists tasked with trying to improve bureaucratic efficiency to “nudge” their citizens toward what they deem to…