'Breitbart is over': Pro-Trump readers are turning their backs on website after writer fired for racist tweets
Chief White House Strategist Steve Bannon speaking at the 2017 Conservative Political Action Conference (CPAC) in National Harbor, Maryland. (Gage Skidmore/Flickr)

The once prominent "alt-right" website Breitbart.com is facing plummeting readership numbers despite former CEO Steve Bannon working in the White House.


Now the pro-Trump internet and "alt-right" are turning on Breitbart, according to a new BuzzFeed News report.

The latest disaster to befall the website happened after two Breitbart writers expressed anti-Muslim bigotry following the weekend terrorist attacks in London that killed seven.

When Breitbart News fired Katie McHugh for her bigotry, the alt-right turned on the conservative website.

"Across the pro-Trump internet, McHugh's firing was widely decried as a sign of weakness by Breitbart and an attempt by the site — once led by now-Senior White House Advisor Stephen Bannon — to pivot toward a more moderate editorial strategy," BuzzFeed reported. "In pro-Trump circles, that perceived pivot may prove to be enough to turn away devoted readers."

Breitbart's problem attracting readers is having a predictable result with advertisers. According to BuzzFeed, "Digiday reported that ad tracking platform MediaRadar found just '26 brands appearing on Breitbart in May, down from a high of 242 in March.'"

Some believe the website's fortunes changed when Breitbart News refused to defend pedophilia.

"Multiple conversations with pro-Trump media personalities suggest the resignation of Breitbart Tech Editor Milo Yiannoplous in February after the discovery of video of him allegedly endorsing pedophilia was a turning point for the site," BuzzFeed conveyed. "For some in the pro-Trump media, it was a sign that the publication's management was caving to the pressure from the mainstream media."