Models wearing the latest styles from Italian luxury brand Gucci with turbans have sparked a backlash.
“What in the unholy culturally appropriating fuck is this?” he asked.
— Utkarsh Ambudkar (@UTKtheINC) February 23, 2018
Sikhs, who often face oppression and even violence for wearing turbans in the West, were among those offended.
“My blood is boiling right now. As a Sikh, I see this as a huge sign of disrespect and disregard towards Sikhism,” wrote Twitter user @desiavan. “It isn’t hard to educate yourself on the significance of a turban. This isn’t a mere fashion accessory!”
To follow that up, here are a few examples of Avan’s point. No matter how young or old we are, how educated or hardworking we are, Sikhs are attacked, harassed, and abused simply for wearing turbans. We wear turbans and we are the bad guys, Gucci wears them and it’s fashion?? No. pic.twitter.com/iIZqsYkMcG
— jaz (@desiavan) February 22, 2018
“Hundreds and thousands of Sikhs were de-scalped and killed for professing their Sikh faith and wearing the turban,” wrote Twitter user Ajit Singh. “Sikhs still face so much physical+verbal abuse in the west due to the turban. This is our crown.”
Canada-born actor Avan Jogia was among the first to take note of the turbans. He plead with other people of color to join him: “this happens to ALL of us, say something even if it doesn’t apply to you personally. I got you, if you got me. Peace and love.”
— Avan Jogia (@AvanJogia) February 22, 2018
You can watch the Gucci full show including the turbans below.