Models wearing the latest styles from Italian luxury brand Gucci with turbans have sparked a backlash.
"What in the unholy culturally appropriating fuck is this?" he asked.
Hey @gucci ... dare I even ask for an explanation for this? What are you guys doing? really. what. are. you. doing. https://t.co/NafR3Fi74C— Utkarsh Ambudkar (@Utkarsh Ambudkar)1519354317.0
Sikhs, who often face oppression and even violence for wearing turbans in the West, were among those offended.
"My blood is boiling right now. As a Sikh, I see this as a huge sign of disrespect and disregard towards Sikhism," wrote Twitter user @desiavan. "It isn’t hard to educate yourself on the significance of a turban. This isn’t a mere fashion accessory!"
@AvanJogia @MaxiVitelleschi @gucci @HIMANSHU To follow that up, here are a few examples of Avan’s point. No matter… https://t.co/NRMSwPfKsp— 𝒿 (@𝒿)1519267315.0
"Hundreds and thousands of Sikhs were de-scalped and killed for professing their Sikh faith and wearing the turban," wrote Twitter user Ajit Singh. "Sikhs still face so much physical+verbal abuse in the west due to the turban. This is our crown."
Canada-born actor Avan Jogia was among the first to take note of the turbans. He plead with other people of color to join him: "this happens to ALL of us, say something even if it doesn't apply to you personally. I got you, if you got me. Peace and love."
Yo.. @gucci ... I mess with you guys... but this isn't a good look for you... could you not find a brown model? https://t.co/INqxwrfB0t— Avan Jogia (@Avan Jogia)1519258044.0
You can watch the Gucci full show including the turbans below.