Earlier this week, Whole Foods opened a new Asian-themed restaurant called "Yellow Fever" at one of their Long Beach, California locations — and Twitter immediately pointed out how racist the name was.
Already ready for lunch? #YellowFeverEats has you covered with fresh, customized bowls at our brand-new… https://t.co/yQGLcOrkcb— 365byWholeFoods (@365byWholeFoods)1524679200.0
The company announced they'd be opening the restaurant that shares a name with the racist concept of an "Asian fetish" in early March. Raw Story reached out to Whole Foods for comment but has not immediately heard back.
"Yellow Fever for an Asian restaurant?" Yahoo Finance's managing editor Sam Ro tweeted. "That's both unappetizing and racist."
Yellow Fever for an Asian restaurant? That's both unappetizing and racist. https://t.co/uzRDnaMrEt— Sam Ro 📈 (@Sam Ro 📈)1524859951.0
Food journalist Allison Robicelli, meanwhile, noted that "Yellow Fever was once known as the American Plague, killing hundreds of thousands of people during the 19th century."
"It's still prevalent in South American & Africa," she continued, "and has killed tens of thousands since 2010."
"Know what would have been a really good way to learn about this?" Robicelli mused. "By Googling 'Yellow Fever.'"
Know what would have been a really good way to learn about this? By Googling "Yellow Fever" https://t.co/tmULw2WaG1— Allison Robicelli (@Allison Robicelli)1524857194.0
Check out more responses below:
what a great name that clearly isn’t problematic at all 🤔 https://t.co/Vjo08hU5x6— feet pic futures contract (@feet pic futures contract)1524761685.0
@365byWholeFoods Great name. Foresee no problems here, with the name.— AF (@AF)1524683711.0
More great names for restaurants: -Ebola Burger -The Fox & Malaria -PB & TB -Cholera Cookies -Soup, Salad and Smal… https://t.co/cPHEwm08bd— Allison Robicelli (@Allison Robicelli)1524859645.0
let's talk about good ideas & bad ideas, ffs... https://t.co/FZfzpInaTi— Joanna Grelle (@Joanna Grelle)1524858686.0
Not sure how you manage to fuck up a name this bad. Come for the accidental racism; stay for the disease. https://t.co/YDdD55lcrw— pat. (@pat.)1524684124.0
What could possibly go wrong with this name? https://t.co/R3wjPXQ0Yr— Arthur Bailin (@Arthur Bailin)1524860005.0
Well, I guess Whole Foods is out of the closet with their racist Asian fetish https://t.co/37JLNdORCl— bing bong (@bing bong)1524860977.0
Okay.... like wow. If all publicity is good publicity, this new chain must be thrilled with their marketing group. https://t.co/2pCoAg7qGk— Dr. Dave (kiddo) (@Dr. Dave (kiddo))1524858061.0
Today in "bad product ideas" https://t.co/Cm8iDtgIcb— Noah Smith 🐇 (@Noah Smith 🐇)1524860879.0
How NOT to brand... https://t.co/x3ycJwtpJQ— Paul Skold 🇺🇸 (@Paul Skold 🇺🇸)1524860308.0