'Be best in your own profession': Melania Trump's team snarks at the media for pointing out Obama pamphlet crib
Presidential appointee Melania Trump, who was appointed First Lady/Screenshot

Melania Trump isn't usually in the limelight, and oftentimes when she is, she gets burned. During the launch of her "Be Best" initiative, the media quickly pointed out plagiarism.

According to the New York Times, the branding material for her platform was ripped off from Obama-era Federal Trade Commission materials.

Trump's communications director, Stephanie Grisham, quickly called out the "opposition media" for focussing on something so trivial instead highlighting the positive work of Trump.

In a statement released on Twitter, Grisham said:

"Mrs. Trump agreed to add Be Best branding and distribute the booklet in an effort to use her platform to amplify the positive message within. As she said in yesterday’s speech, she is going to use Be Best to promote people and organizations to encourage conversation and replication, and helping the FTC distribute this booklet is just one small example."

Grisham continued: "Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives."

She added:  “Our office will continue to focus on helping children, and I encourage members of the media to attempt to Be Best in their own professions, and focus on some of the children and programs Mrs. Trump highlighted in her remarks yesterday.”