Media Matters revealed in audio recordings they unearthed that Carlson over a five year period (2006 - 2011) repeatedly made extremely misogynistic remarks and grotesquely attacked about a half-dozen women by name.
But perhaps most disturbing, Carlson, 49 and a father of four, appeared to condone statutory rape of both girls and boys and admitted he "would love" a "scenario" in which two underaged girls "explore" each others' bodies.
Carlson sloughed off his remarks as just "something naughty," adamantly refusing to apologize.
On Twitter, the hashtag #FireTuckerCarlson is trending:
There are growing calls also for those disgusted by Carlson's remarks to boycott advertisers, with activists tweeting out names of those they say pay Fox big money to get their products in front of viewers.
Which makes, as Media Matters' president notes, this development bad timing for Fox News:
Well, this could be awkward: Fox News is supposed to host event for biggest advertisers and media buyers at their H… https://t.co/VzDBLrJ3dv— Angelo Carusone (@Angelo Carusone) 1552280113.0
Here's a sampling of calls urging a boycott:
WOW. This is damning. How can any of his remaining advertisers continue to pay for this man’s opinions? https://t.co/6r1NeQbzRW— Sleeping Giants (@Sleeping Giants) 1552259453.0
These are some of Tucker Carlson’s sponsors: @JennyCraig, @SamsungUS, and @Bayer. Their continued support of his sh… https://t.co/iaEq9M1v4M— ken olin🇺🇸 (@ken olin🇺🇸) 1552284821.0
This 👇🏼👇🏼👇🏼 #BoycottTucker #BoycottTuckerCarlson https://t.co/m3cCYKklww— Anushay Hossain (@Anushay Hossain) 1552315840.0
Companies like @ProcterGamble and @AstraZeneca and @Ford and @LincolnMotorCo and @mitsucars and @CapitalOne and… https://t.co/zusIlBR4hd— Max Kennerly (@Max Kennerly) 1552271247.0