Boycotts force Nordstrom to cut back relationship with Ivanka Trump
Nordstrom will curtail its stock of Ivanka Trump brand products following boycott threats, Bloomberg reports. The chain will keep some inventory for the moment, but plan to significantly reduce Trump merchandise.
The decision has not yet been confirmed publicly by Nordstrom, but a campaign called Grab Your Wallet called on consumers not to spend their money at retailers that carry Trump-name brand products. According to the Hill, Ivanka’s brand is no longer listed on the Nordstrom website.
Grab Your Wallet co-founder Shannon Coulter said of the products’ removal, “I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well.”
Nordstrom co-President Pete Nordstrom wrote in an email to employees in November, “This is a sharply divisive subject. No matter what we do, we are going to end up disappointing some of our customers. Every single brand we offer is evaluated on their results — if people don’t buy it, we won’t sell it.”