Taco chain faces boycott as CEO's pro-Trump posts surface
A pro-immigration protester holds a can of food, a reference to President Donald Trump’s remarks that protesters should throw cans, not bricks, as Arizona State University College Republicans United invites students to turn in their undocumented classmates to U.S. Immigration and Customs Enforcement at Arizona State University in Tempe, Arizona, U.S., January 31, 2025. REUTERS/Rebecca Noble
Roberto's Taco Shop confronted a social media firestorm after TikTok creator @harrie385 exposed CEO Reynaldo Robledo's pro-Trump posts, accumulating over 76,000 views.
The viral video highlighted accusations of hypocrisy, questioning how a CEO of a Mexican food chain could support Trump given immigration policy positions, as reported by SFGATE.
The 80-location chain, credited with inventing the California burrito, faced organized boycott calls from Facebook group "A Strong Nevada," labeling Robledo a "huge MAGA supporter" and ICE backer. A 2020 transcript revealed Robledo met Trump at a "Latinos for Trump" roundtable, praising his work.
The company attempted damage control, claiming franchisee independence and that personal beliefs don't reflect company values. But customers rejected the explanation, with Instagram comments vowing to spend elsewhere, "We vote with our wallets."
