Elon Musk's Tesla Motors faces 'sleepy giants' in battle to keep investors' attention

Tesla Motors Inc faces a pivotal moment Wednesday in its fight to convince skeptical investors that it can still win against traditional auto makers in the competition to reshape the auto business.

The Silicon Valley electric luxury car maker reports results on Wednesday after the close of Wall Street markets. Analysts expect quarterly earnings of 8 cents per share on revenue of $1.79 billion.

Many investors are not waiting to see how the company fares against expectations. They're selling, pushing Tesla shares to a slightly more than two-year low on Monday, extending last week's decline of 15 percent after several analysts cut price targets or lowered revenue expectations. Shares closed down 9 percent on Monday, at $147.99.

Tesla shares are now down 33 percent from the price of the company's stock offering last August, valued at about $642.5 million, designed to replace cash that was burned funding engineering of new models and the construction of a battery factory in Nevada.

One person not selling is Chief Executive Elon Musk, who exercised options worth about $100 million on Jan. 27 and held the shares.

Uncertainty about Tesla's prospects revolves around some short-term concerns and a broader long-term threat from the old-line auto companies of Detroit, Germany and Japan.

In the short run, investors are watching for Musk to say how quickly Tesla can ramp up production of the new Model X SUV, which launched in September.

In January, Tesla said it delivered a total of 17,400 vehicles in the fourth quarter, just above the low end of its forecast. Of those, only 208 were Model X vehicles.

Analysts also are questioning whether Tesla's long-promised moderately priced car, the Model 3, will be delayed beyond its current projected 2017 launch date.

Questions about the Model 3 are more pointed now that General Motors Co has confirmed it expects its $35,000 Chevy Bolt electric car to launch at the end of this year.

German competitors also are speeding up plans to offer luxury electric cars. Established automakers were slow to respond to Tesla's technological lead in offering customers new features via over-the-air software upgrades, for example, but others are now investing to catch up.

Tesla now faces "sleepy (auto) giants waking up," according to analysts Adam Hull and Paul Kratz from German bank Berenberg, who initiated coverage of Tesla with a "sell" rating.

(Reporting by Alexandria Sage; Editing by Joe White and Leslie Adler)