How to stay sober-curious beyond Dry January

PHILADELPHIA -- Gone are the days of simple virgin cocktails amounting to little more than gussied up juice. For the last few years, the hospitality industry has embraced a new era of zero-proof libations where bartenders play with sometimes-costly ingredients and fermentation to appease sober-curious drinkers. The sober-curious movement, where people reevaluate their relationship with alcohol and embrace a booze-free lifestyle (or a relaxed version of it), has led to a 20.6% growth between August 2021 and 2022 of nonalcoholic drink sales, NielsenIQ reported in October. Dry January, the month ...