'You sweet soul': Stars rally around Tennessee middle schooler after bullying video goes viral

A Tennessee mom posted a video of her son's tearful reaction to being bullied by schoolmates -- and now the world is coming to his aid after the video went viral.

“Just out of curiosity, why do they bully? What’s the point of it?” asked young Keaton Jones as his eyes swam with tears. “Why do you find joy in taking innocent people and finding a way to be mean to them? It’s not okay.”

“They make fun of my nose. They call me ugly. They say I have no friends,” Keaton told his mother in a car with tears in his eyes. He added that things even get physical at lunch, when bullies “put milk on me and put ham down my clothes, throw bread on me.”

Keaton's mother Kimberly said that she filmed the video after she came to school to pick up her son for the second time because he was too afraid to go to lunch in the school cafeteria.

"We all know how it feels to want to belong," she wrote, "but only a select few know how it really feels not to belong anywhere.”

As the video began to spread, said People magazine, stars like Millie Bobby Brown of Netflix' "Stranger Things" tweeted their support.

Mark "The Hulk" Ruffalo sent his support.

Oscar-winner Patricia Arquette and others joined in.

Watch the heartbreaking video, embedded below: