Mark S. Zuckerberg has had enough of Facebook's shenanigans.
The Indianapolis bankruptcy lawyer is taking Meta, Facebook's parent company, to court, accusing the company of repeatedly suspending his personal and business accounts due to confusion over his name, often mistaking him for an impersonator.
Zuckerberg, who shares a name with the famed Facebook founder, told The New York Times he receives hundreds of friend requests a day, as well as phone calls from people seeking technical help to have their accountrs unlocked. He also gets complaints and even tips on how to improve the social media giant.
"The irony is that Mr. Zuckerberg, a bankruptcy lawyer in Indianapolis for the last 38 years, gets regularly blocked from his own personal and business accounts on the social media site founded by his near-namesake — and he hasn’t been able to get the company to solve the problem," the Times wrote Tuesday.
He sued the company in Marion County Superior Court, accusing Meta of negligence and breach of contract for repeatedly deactivating his business account “for unjust and improper reasons.” Specifically, Facebook's algorithm keeps identifying his accounts as fake because he is not Mark E. Zuckerberg.
The attorney Zuckerberg claims the disruptions to his business have cost him thousands in advertising and an innumerable number of clients who never found his practice.
"I'm trying to be reasonable,” Mark S. Zuckerberg told the Times on Tuesday. "I just want to be left alone. I’ve got better things to do than fight with Meta. I’d rather just be attending to my clients, and then joining my family. But I don’t know how else to make them stop."
Facebook said it reinstated Mark S. Zuckerberg’s account after finding it was "disabled in error."
“We appreciate Mr. Zuckerberg’s continued patience on this issue and are working to try and prevent this from happening in the future," a spokesman told the Times.