Michigan business threatens black man with vulgar racist rant – and gets swiftly incinerated online

A business owner in Holland, Michigan published a racist, expletive-laden rant on his company's Instagram account aimed at a local black resident on Tuesday.

The Holland Sentinel reported that Chris Bosgraaf -- owner of WatercooledInd, a custom car wheel company -- believed that his girlfriend was involved with her coworker Dominic Lebron. On Tuesday night, Bosgraaf's business Instagram published a vicious screed aimed at Lebron that contained a number of violent threats.

"Heard you'd talk to her if I wasn't in the picture? F*cking ni**er ima put you in the dirt," Bosgraaf wrote. “Say good bye to Obama and all the people that helped your low life! No more free handouts!...If you want a job let me know. I got mad cotton out back that has to be picked."

The post has since been taken down but Jalopnik.com was able to get screen captures, which are embedded below.

“Basically, me and Brittany [Bosgraaf’s girlfriend] work together and became pretty cool,” Lebron explained to Jalopnik.

“About in August Brittany told me Chris read our texts and wasn’t happy about it. Nothing went on, but at the same time we were kinda flirty but nothing came from it. So I understood why he was upset," he said.

That was in August, however, and Lebron said he hadn't given it much thought until he woke up on Wednesday to read the vitriolic Instagram post.

"And FYI if you ever text my girl again, I'm going to f*ck your world up," Bosgraaf fumed. "Try me I f*cking dare you. I could use some excitement in the next couple days. Stupid f*cking ni**ger. Go f*cking pick my cotton."

"Calls to WatercooledInd were not answered and the company’s voicemail box was full. A private number for Bosgraaf could not be identified Wednesday, Nov. 30. The company was not available on Facebook as of Wednesday afternoon," said the Sentinel's Austin Metz.

Local residents like Allisa Stone have spoken out against the vicious post, telling the Sentinel, "Racism is still very much alive in Holland. It’s absolutely appalling and I think it shouldn't be taken lightly.”

Jalopnik noted that internet users are mocking the company.

Thus far, Bosgraaf has declined to comment on the matter, but all of WatercooledInd's social media accounts have been deactivated.