MSNBC analysts on Saturday morning discussed the tactics President Donald Trump uses to terrify his base into continuing to support him.
Gabriela Domanzain, a former senior aide with Barack Obama's presidential campaign, told host David Gura and her co-panelists that Republicans are unified behind Trump's fearmongering rhetoric "and have been for years."
"It's no mistake that he's going to Mesa, that he's going to Nevada," she said. "He's going to places where immigration, where Latinos and immigrants are large. Why? To vilify them, to continue to present them as 'criminals.'"
Legal analyst Lisa Green noted that the GOP isn't just running xenophobic ads in places with large immigrant populations "or even border states."
"Upstate New York, where I have a home, there's advertising complaining about the possibility of MS-13 gangs," Green said.
Domanzain called this tactic "the ABCs of messaging."
"If you repeat something over and over people believe it," she said. "All of the studies, even right after President Trump was elected, showed folks don't believe what he says on immigrants, but if he keeps on going and keeps on saying it, folks do."
Watch the discussion below via MSNBC: