Decimating Nemo: Why we are clowns for chasing Thailand's clownfish

Clownfish, with their little pouty mouths, mini fins and striking orange and white colours, are victims of their own cuteness.

The world discovered the anemonefish 20 years ago and has been eagerly pursuing them ever since.

But while fans love looking at the diminutive fish, this is putting ever more pressure on the creatures themselves.

The clownfish first shot to global fame thanks to the 2003 film "Finding Nemo."

Since the film, people all over the world have been desperate to keep clownfish in their aquariums, even here in Thailand, according to marine biologist Tatee Sutadra.