ProFlowers suspends advertising on Limbaugh's show

The flower delivery website ProFlowers announced on Sunday that it would no longer advertise on Rush Limbaugh's radio program, making it the seventh advertiser to cut support from the show.

"At ProFlowers, our mission is to delight our customers with fresh and long lasting flowers, and that is our singular focus each and every day," the company said in a statement. "We do not base our advertising decisions to align with any particular political view or opinion as our employees and customers are as diverse as the USA. Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh radio program."

Last week, Limbaugh called Georgetown University law student Sandra Fluke a “prostitute” and a “slut” because of her testimony in Congress about contraception.

In her testimony, Fluke described how Georgetown’s insurance policy failed to cover hormonal contraceptives that are used to treat polycystic ovarian syndrome. Her friend, a lesbian, could not afford the hormonal contraceptives she needed to prevent ovarian cysts from forming because her university refused to pay for them on religious grounds.

“After months of paying over $100 out-of pocket, she just couldn’t afford her medication anymore, and she had to stop taking it,” Fluke testified. “Without her taking the birth control, a massive cyst the size of a tennis ball had grown on her ovary. She had to have surgery to remove her entire ovary as a result.”

But on his show, Limbaugh accused Fluke of not being able to afford contraception because she was “having so much sex.” Then on Thursday, he demanded that women post sex tapes online if they use insurance-covered birth control.

The comments lead to a public outcry. Speaking on the House floor, Rep. Jackie Speier (D-CA) said that if the sponsors of Limbaugh’s radio show continued to support his “hate mongering” then women should boycott those companies.

Limbaugh on Saturday said he was attempting to be humorous and apologized for his "insulting word choices."

Sleep Number, The Sleep Train, Quicken Loans, Legal Zoom, Citrix, and Carbonite have also pulled their ads from Limbaugh's program.