Study sheds light on celebrities’ power to shape the social acceptability of vaping

A new study has found that celebrities may not have the automatic power to shape our views on what’s considered normal, at least when it comes to vaping. Contrary to what we might assume, the mere presence of celebrities in articles discussing vaping did not significantly alter people’s perceptions of its social acceptability. Instead, factors like personal liking for celebrities and the desire to emulate them play pivotal roles in shaping perceptions. The study was published in Health Communication. “I think everyone knows that celebrities are influential people. People often follow their exa...