How a transphobic Bud Light boycott foiled Gov. DeSantis and made Mexican beer No. 1

Florida Gov. Ron DeSantis had hoped to elevate Mexico’s detrimental impact on the U.S. economy this month by airlifting Venezuelan migrants seeking asylum near the Texas border to the “havens” of Sacramento and Los Angeles. It turns out that the far right of his own Republican Party was thirsty for another fight. Outraged that Bud Light had partnered with transgender social media influencer Dylan Mulvaney, conservative luminaries such as Kid Rock launched a boycott just as DeSantis was making his California move. Sales of Bud Light sank. Sales of a rival from Mexico, Model Especial, rose. The ...