Puerto Rican superstar Bad Bunny was announced as the 2026 Super Bowl headliner Monday — and the backlash from MAGA influencers was immediate.
The rapper and singer, who hasn't held back in his criticism of President Donald Trump's hardline migration policies, said in a statement said securing the performance was a historic achievement.
"What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
But on social media, right-wing influencers stoked culture wars grievances, the Daily Beast reported.
Podcaster Benny Johnson on X listed his objections to Bad Bunny: "Massive Trump hater - Anti-ICE activist - No songs in English!"
Dan O'Donnell, a conservative radio host, accused the singer of hypocrisy.
"Bad Bunny said two weeks ago he won’t perform in the US because he’s scared ICE agents would deport his fans. Turns out his business sense far outweighs his moral convictions," he posted.
While Robbie Starbuck, an activist and Heritage Foundation fellow, accused Bad Bunny and the NFL of promoting divisive "woke" ideology.
"Also, most of his songs aren’t even in English. This is not a pick designed to unite football fans or let people just enjoy the show. It was a pick designed to divide fans and no doubt Bad Bunny will find some way to push a woke message," he posted.
"Are NFL owners in on this idiocy or are they just culturally that disconnected from reality and how Roger uses the NFL to push left wing social issues?" he posted on Facebook.
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, recently revealed that he'd decided not to include the US in his 2025-26 tour because of fears ICE agents could be waiting to detain people at his concerts.
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