Leaked memo sheds light on focus of upcoming $100M Trump ad campaign
Donald Trump and Vice President Kamala Harris (Nick Oxford and Brendan SMIALOWSKI / AFP)
August 12, 2024
An internal memo circulated to "interested parties" — and leaked to Politico — regarding Donald Trump's campaign against Kamala Harris sheds light on the tactic the former president's team is planning to take.
“Americans might vote for a liberal, but they won’t vote for a lunatic," top strategists David Lee and Chris Grant wrote in the memo, according to the news site.
It suggests strategists are going to double down on attempts to paint Harris and her campaign members as extremists far to the left of liberals.
The report said Trump's super PAC intends to run $100 million in ads across the Rust Belt, Arizona, and Nevada to spread the message. They will focus on calling Vice President Kamala Harris a “soft-on-crime radical who is too dangerous for the White House," the report stated.
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It comes after Trump spent the past few weeks claiming that Harris was lenient on crime approach and it particularly hurt communities of color. Though In an interview with Fox News' Laura Ingraham, Trump also claimed that Harris put "thousands and thousands of Black people in jail for marijuana" while a prosecutor in California.
The ads will start running during the Democratic National Convention next week.