CNN data analyst Harry Enten was gobsmacked by how many times House Republicans amended President Donald Trump's own name into the "big, beautiful bill" on tax cuts for the ultra-wealthy during their final revision this week, prior to sending it to the Senate for what is expected to be an aggressive and contentious revision process.
"So this goes on and on and on — dozens of mentions of 'MAGA' got changed to 'Trump,'" said anchor Erin Burnett. "Look at this, page 10, in the item relating to Section 110115, strike 'MAGA' and insert 'Trump.' The next one in the Section 110116, strike 'MAGA' and insert 'Trump.' And it happened again and again and again and again. ... how many times did Trump come into the Big Beautiful Bill last night where he wasn't in before?"
"Yeah, he wasn't there and then magically Trump appears. You can't get rid of the guy!" said Enten. "Look, we checked it out. How many times is Trump's name now in instead of MAGA? Get this. 52 times Trump's name is now in the 'Big Beautiful Bill.' And that happens across 18 pages. I was looking back. I can't ever recall a president's name being that much mentioned in any particular bill. At least a living president, the current president, that is."
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"It's incredible," said Burnett. "And here's the thing. We know Trump likes to put his name on things. I remember back in the day he wanted to put his name on a building in the United Arab Emirates, and they laughed at him and they said, 'That's for our leaders' ... he loves his name on buildings. He loves his name everywhere. But there's evidence that this actually works when it comes to voters and politics, right?"
"Absolutely," agreed Enten. "As evidence, you may recall, you know, about five years ago, at this point, we were in the midst of the coronavirus pandemic, right? And there were checks that were sent out, you know, a COVID stimulus, right? And Trump said, I want to get my name on these checks. And you know what? He was able to get his name on a number of these checks. And you know what? The people who got the checks with his name on it, their chance of voting for him in the general election in 2020 versus the baseline, get this, they were 20 percent more likely to vote for Donald Trump than others."
"So I think he might look back on that and say, you know what, maybe I can get my name on some of, you know, some of these baby bonds essentially, and/or these baby accounts and say, you know what, maybe I can get some more votes."
As a two-term president, Trump is prohibited from seeking another term, although he has repeatedly toyed with the idea of trying to do so anyway.
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