Trump's 'obsession' is causing 'unprecedented' levels of 'brain rot': analysis

President Donald Trump is “subjecting himself to unprecedented levels of internet brain rot” with how much he is posting on social media, according to MSNBC opinion writer and editor Zeeshan Aleem.

His analysis comes on the heels of a Washington Post analysis, which claimed President Donald Trump had posted 2,262 times to Truth Social in the first 132 days of his second term.

The Post findings also claimed, his social media obsession is like a 'Dopamine hit' and that Trump's own digital team is often caught off guard by his Truth Social rants.

“In other words,” Aleem said, “America’s president is subjecting himself to unprecedented levels of internet brain rot.”

The writer and editor added, “Trump is publishing his stream-of-consciousness statements primarily on his own social media platform, Truth Social, in which he owns billions of dollars’ worth of shares.”

This “incessant posting” is forcing people to create profiles on the president's media outlet, which in turn “boosts the company’s value and enriches him.”

This makes it a good “incentive [for Trump] to post for the sake of posting, to maintain a constant buzz around his platform and keep his media business in the news and at the center of the culture.”

Comparing his first term social media posts to his second, Aleem claims Trump’s more recent posts “have garnered more widespread attention for their uniquely strange content.”

He went on to say, “Consider, for example, how over the weekend Trump reposted a post on Truth Social that claimed that former President Joe Biden was executed in 2020 and replaced by clones and 'robotic engineered soulless mindless entities.'”

Aleem echoed colleague Steve Benen's claim that posts like these “combine the weird with the authoritarian at breathtaking levels.”

“Trump’s intensifying obsession with posting on social media is a natural expression of his presidency: impulsive, reckless, self-promotional, and filled with misinformation,” Aleem concluded. “It is common to counsel the terminally online to ‘log off and touch grass.’ But in this case, it seems useless — the posting is the point.”