MAGA turns on Walmart after heiress takes out full-page NYT ad

Christy Walton, daughter-in-law of Walmart founder Sam Walton and part-heir to the Walmart fortune, placed a full-page ad in the New York Times urging Americans to attend the "No Kings Day" protests on June 14, and engage in civic discourse and speak to officials at town halls. Now MAGA fans are furious and calling for a boycott.

At no point did Walton name President Donald Trump in her ad, but she did talk about fighting dictators and abandoning American allies, Newsweek noted in a report.

Walmart released a statement to Newsweek saying, "The advertisements from Christy Walton are in no way connected to or endorsed by Walmart. She does not serve on the board or play any role in decision making at Walmart."

Still, at a time when tariffs are increasing the price on goods and grocery costs continue to rise, Trump followers are ready to protest the discount retailer.

Failed Arizona GOP candidate Kari Lake asked her followers if they shopped at Walmart, posting a photo of the ad from the Times. She was flooded with responses from MAGA followers urging a boycott and trashing the company.

"No Kings Day" is a nationwide protest scheduled for June 14, the day that Trump is celebrating his birthday with a parade for the U.S. Army's 250th anniversary.

Christy Walton has a net worth of $19.3 billion, Newsweek cited. She married John Walton, son of Sam Walton, in 1982. He then died in 2005.

After the tariffs were announced, Walmart president Douglas McMillon revealed that the store would see empty shelves as a result. He also noted that the costs of Trump's tariffs would be passed on to customers.

Trump instructed him to "eat the tariffs" — that Walmart should foot the bill for Trump's trade policy.

Newsweek cited financial literacy instructor Alex Beene, from the University of Tennessee at Martin, saying, "2025 could go down as a record year for boycotts from both sides of the political aisle. This one has supporters of the president upset because ads sponsored are seen as taking shots against the new administration and its agenda. At the same point, as with all these boycotts, their traction may or may not be that sizable."

Read the full report here.