Watch: John Oliver captures truly cringey Women's Day happenings

International Women's Day seems like an occasion it'd be hard to mess up.

"That one special day a year, for half the population of earth," John Oliver called it on Sunday night. "Knock yourself out, 3.5 billion people."

And yet, some men—a lot of men, it seems—manage to make it about themselves in ways that surprise and horrify.

John Oliver's HBO show captured some incredibly cringe-y happenings from the day, from Brawny paper towel's "Sheros" to reactions the new Frida Kahlo Barbie doll.

Were there terrible news anchors? Oh yes—like some guy in Philly repeatedly harassing his fellow anchors complete with a lusty "Do you ever cheat on your husband?" come-on.

Watch and cringe below.