Fox News' Laura Ingraham mocked for lacking 'self awareness' over latest Biden accusation

Fox News' Laura Ingraham held a segment on Friday evening that took aim squarely at President Joe Biden — but her core complaint with him raised immediate eyebrows.

Biden, she thundered, is "a man who thought an endless stream of made-up, folksy anecdotes were enough to hide the fact that he believed in nothing — nothing at all — except building his own brand to help his family get rich."

Commenters on social media had a field day with Ingraham's description of Biden, with many pointing out that "building his own brand to help his family get rich" is one of the main activities former President Donald Trump is infamous for, both throughout his presidency and beyond it. The former president used his own brand to vastly — and fraudulently — inflate the value of Trump Organization properties, and his son-in-law Jared Kushner has been implicated in a number of overseas deals for personal profit leveraged from his time working in the Trump White House.

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"Trump literally mentioned 'his brand' and how much 'his brand' is worth 150 times in his depo in the NY fraud case," wrote former GOP strategist Ron Filipkowski. "He TESTIFIED that his 'brand' is his most valuable asset, worth at least $2-3B, and that it tripled in value economically after he became president."

"Seriously, self-awareness, I beg you," wrote attorney and political commentator Brad Moss on X.

"On a network *full* of people with no self-awareness, Laura Ingraham is the least self-aware," wrote Deven Green, a Canadian comedian known for her satirical persona as Mrs. Betty Bowers, "America's Best Christian."

"Projection. Rinse. Repeat. Yawn," wrote the account @SassyKadiK.

"I... I can't anymore," wrote political YouTuber Brian Tyler Cohen.

"Oh, for f---'s sake. They're doing it on purpose now," wrote the account Machine Pun Kelly.

"Seriously? Are their viewers really this dumb?" wrote the account Khashoggi's Ghost. "They'll be calling the president a fat, orange fraudster next."

Watch the video below or at the link right here.

A prior version of this story misidentified the nature of Joe Biden's presidency. He is the current president.