'Like a charm': Nielsen reveals 'more people watched Biden's press conference than Oscars'

In a turnaround almost nobody expected, Joe Biden appears to be getting more traction in the media than ever before, according to a new report.

Democrats have often complained that Donald Trump rallies receive wall-to-wall coverage, which can arguably give him an advantage over the president when it comes to the upcoming presidential election. But the tables appear to have turned since Biden had a disastrous debate performance about two weeks ago.

New York Times media reporter Michael M. Grynbaum said on Friday that "22.5 million watched Biden's press conference last night on TV, per Nielsen."

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That, the writer said, is "roughly 44% of the debate audience."

In a follow-up post, Grynbaum said, "More people watched Biden's press conference than the Oscars."

"If Americans weren't focused on this campaign, they are now," the reporter added.

Fellow New York Times reporter Maggie Haberman, who has sources close to the Trump campaign, shared the report on her social media.

Separately, former federal and state prosecutor Ron Filipkowski observed the shift in coverage.

"I was wondering what Biden would do to get media to finally cover his campaign events. It worked like a charm," he wrote. "Wall to wall coverage from all networks now!"

Variety also covered the Nielsen ratings.

"Around 24.2 million people watched President Joe Biden‘s news conference at NATO Summit on Thursday, according to Nielsen data," the outlet reported. "That’s up from the 20.3 million people who watched President Biden address the nation on October 19 in regards to the Israel and Ukraine wars, and it’s hovering in State of the Union address territory, as interest continues to be pronounced when it comes to President Biden’s physical state and performance."

Read the Variety report here.