Cracker Barrel backs down on rebrand amid right-wing fury: 'Old Timer will remain'

A popular Southern restaurant announced on Tuesday that it is changing its rebranding plans after facing significant pushback from conservatives.

Cracker Barrel has faced significant criticism over its plans to revamp its restaurants nationwide. The restaurant chain planned to revise its logo, which featured an old-timey country figure and its signature wooden barrel, as well as redo the interior design and layout of its restaurants.

Conservatives pushed back on the plans, with some MAGA voices saying that the company was stripping "our culture and heritage" away and that white people would riot if the rebranding effort was finalized.

The restaurant chain initially pushed back against the criticism, but has since relented, according to a statement posted on the company's social media channels.

"We thank our guests for sharing your voices and love for Cracker Barrel," the company posted on X. "We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain."

"At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family," the statement continued.

See the entire post below or by clicking here.